|Paris Hilton, Nicky Hilton, Ivanka Trump|
So who are the new heiress "it" girls? According to The Cut blog from NY Magazine, it's the heiresses of the Clarin's beauty empire: Virginie, Jenna, Prisca, and Claire. These four very chic ladies (so chic that Anna Wintour herself demanded to meet them) are born and raised in Paris, have very definitive ideas about style and mostly suprisingly possess more than a shred of gratefulness. It's rather refreshing, and hopefully being away from celebrity obssessed America will help them preserve this. All four work at their grandfather's brand in some capacity and are helping keep Clarins one of the top beauty brands in Europe and beyond.
|Claire, Virginie, Jenna and Prisca (from left). Via NY Mag.|
I found Prisca to be the most impressive after reading a bit about her. She owns a chain of nail salons and claims to not have any financial backing from her family to keep the business going: "I wanted to be independent by creating my own company, starting from nothing. I wanted to prove myself and show that I could do it without the help of my family. Every day I learn more and that experience is priceless, with all the difficulties that everyone knows who builds a company." Intriguing words from an heiress to a $1 billion dollar fortune, indeed.